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| Namaste ! and Welcome to Kerala - the Southern most state of India with high tourism potential |
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| India has long been known for the diversity of its culture, for the inclusiveness of its people and for the convenience of geography. Today, the world's largest democracy has come to the forefront as a global resource for industry in manufacturing and services. Its pool of technical skills, its base of an English-speaking populace with an increasing disposable income and its burgeoning market have all combined to enable India emerge as a viable partner to global industry |
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| Investment opportunities in India are today perhaps at a peak. Supported by India's natural strengths, India offers investment opportunities in excess of US$850 billion in diverse sectors over the next five years |
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| The Government of India is committed to enabling foreign investors discover India as a partner - with whom they can work in synergy to achieve their objectives of growth and profitability |
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| Welcome to Kerala ! |
| Why invest in the Tourism Sector in Kerala ? |
- Travel and Tourism is a US$41.8-billion industry in India, 5.3% of GDP
- 4.9 million international tourist arrivals in 2007, an increase of over 9% from the previous year
- 382 million domestic visits estimated in 2006; the domestic tourism market grew at about 12% CAGR in the last 5 years
- Only 109,000 rooms in 1,980 hotels across the country registered in 2006*
- Five-star hotel rooms constitute 27%, four-star 7.5% and three-star 22%
- All India industrywide occupancy of over 66.9% in 2006-07
- Scarcity of rooms in several tourist destinations such as Munnar, Cochin (Kochi), Trivandrum (Thiruvananthapuram) & Thekkady (Periyar) has resulted in rates of over US$300 per night
- The Tourism industry in Kerala is dominated by 3-4 large Indian hotel owner-managers – The Taj Group, KTDC, ITC, Leela and CGH Earth
- Most major international chains like Starwood, Hilton, Le Meridien, Kempinski, Park Inn, are represented by management or franchise contracts. Aman and Accor plan to own hotels as well
- Compounded growth in the last 5 years, in terms of rooms added, was the strongest in the five-star deluxe category at 6%
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| Tourism Potential in Kerala |
- Favourable demographics and rapid economic growth point to a long-term secular uptrend in the domestic demand for hotels – for business and leisure
- International inbound traffic is expected to grow rapidly with increasing investment and trade activity
- WTTC has identified India as one of the fastest growing countries in terms of tourism deman
- India has benefited from an aggressive promotion campaign and an out-performing econom
- The growth momentum in domestic and international travel is expected to receive a further boost with more budget airlines/lower air-fares, open sky policies and expected improvements in travel infrastructure (roads, airports, railways)
- There are opportunities in all price and value chain segments due to the shortage of hotel stock; plans are on to increase quality accommodation from the current 110,000 rooms to 200,000 rooms by 2011
- Hotel-asset construction and ownership
- Low penetration of brands (about 30%) provides opportunities for management contracts and franchising with local hotel owners/developers
- Serviced apartments in major cities – no chain operating in all cities, very little stock
- Need for world-class MICE infrastructure in major tourism destination
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| Discover new business prospects in Kerala Tourism |
| The surging tourism growth of Kerala, India's only tourism Superbrand, has brought in a burgeoning demand in accommodation and infrastructure facilities, the lack of which are posing a major hindrance in further enhancing the State's successful growth story. As Kerala's tourism potential is being tapped by corporates within India and abroad, the Government of Kerala aims at bringing in the vast majority of Investors from India & Abroad to take advantage of the huge prospects in this sector |
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Tourists Statistics - Kerala |
| Year |
Domestic Tourists |
| 2004 |
5872182 |
| 2005 |
5946423 |
| 2006 |
6271724 |
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| Foreign tourist arrivals to Kerala has crossed 3.46 lakhs mark in 2005, according to the provisional tourist statistics of Kerala Tourism. Foreign tourists arrivals to the state is estimated as 346499 during the period. Foreign Exchange Earnings has also recorded a growth of 22.54 per cent. The total revenue (including direct and indirect) generated from tourism in 2005 is estimated as Rs.7738 crores, an increase of 13.31 per cent |
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| Tourists inflow from Australia |
| In the last three years the tourist arrivals from Australia to India have almost doubled to a record figure of 1,00,000. However India aims to double tourist inflow from Australia to 200,000 in the next three years |
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| Tourists inflow from Britain |
| Every year about 3000,000 tourists from Britain visit India for both business as well as leisure. |
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| Tourists to India spend more. |
| Tourists to India spent $ 372 on their visa cards in the year of 2005. This is a 25% rise from the year 2004 thereby, making India the fastest growing Asia -Pacific market for the International tourist spending. According to the World Travel and Tourism Council , the Indian tourism demand will grow at an annual 8.8 % over the next ten years, fueled by higher incomes and lower air fares |
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| Earnings on Tourism |
| In 2005 India earned US $ 6.9 billion from inbound foreign tourists, which is more than twice the US $3.1 billion earned during the year 2002. According to the latest balance of payments figures released by the Reserve Bank Of India, 2005 was the year of fastest growth in forex inflows from foreign travel, during which inflows went up 36 %. |
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| Leading Tourist destinations |
| With nearly 140 three and two star hotels, Kerala has turned into a major hot spot for foreign tourists |
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| Mode of transport |
| Air continued to be the predominant mode of travel for the tourists coming to India. However arrivals by sea were negligible. |
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| Age- Group factor |
| An average foreign tourist is between age group of 20-40 years. |
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| Best time for tourists arrivals |
| October to February is considered to be the peak season for travel by foreigners for business as well as leisure purposes. |
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| Employment generated by tourism in India |
| Tourism Industry provides employment to about 2,0,000,000 of people in India |
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Foreign Tourists In India (Number) |
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2001 |
2002 |
2003 |
2004 |
2005 |
2006 |
2007 |
2008 |
| January |
283750 |
228150 |
274215 |
337345 |
385977 |
459489 |
532088 |
584765 |
| February |
262306 |
227529 |
262692 |
331697 |
369844 |
439090 |
498806 |
560658 |
| March |
248965 |
225558 |
218473 |
293185 |
352094 |
391009 |
444186 |
509926 |
| April |
185338 |
155378 |
160941 |
223884 |
248416 |
309208 |
333945 |
369677 |
| May |
151098 |
132998 |
141508 |
185502 |
225394 |
255008 |
267758 |
290785 |
| June |
176716 |
143100 |
176324 |
223122 |
246970 |
278370 |
310104 |
344526 |
| July |
224432 |
186432 |
225359 |
272456 |
307870 |
337332 |
377474 |
- |
| August |
196517 |
161477 |
204940 |
253301 |
273856 |
304387 |
360089 |
- |
| September |
162326 |
151721 |
191339 |
226773 |
257184 |
297891 |
325893 |
- |
| October |
181605 |
212191 |
260569 |
307447 |
347757 |
391399 |
440715 |
- |
| November |
209685 |
243566 |
290583 |
385238 |
423837 |
442413 |
510987 |
- |
| December |
- |
- |
319271 |
417527 |
479411 |
541571 |
575148 |
- |
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| Total |
2282738 |
2073025 |
2726214 |
3457477 |
3918610 |
4447167 |
4977193 |
2660337 |
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Percentage Changes in foreign tourists arrival |
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2002/01 |
2003/02 |
2004/03 |
2005/04 |
2006/05 |
2007/06 |
2008/07 |
| January |
-19.6 |
22.0 |
23.0 |
14.5 |
19.0 |
15.8 |
9.9 |
| February |
-13.3 |
13.1 |
26.3 |
17.3 |
18.7 |
13.6 |
12.4 |
| March |
-9.4 |
1.6 |
34.2 |
25.2 |
11.1 |
13.6 |
14.8 |
| April |
-16.2 |
5.0 |
39.1 |
16.5 |
24.5 |
8.0 |
10.7 |
| May |
-12.0 |
0.2 |
31.1 |
23.8 |
13.1 |
5.0 |
8.6 |
| June |
-19.0 |
27.5 |
26.5 |
16.0 |
12.7 |
11.4 |
11.1 |
| July |
-16.9 |
22.5 |
20.9 |
7.3 |
9.6 |
11.9 |
- |
| August |
-17.8 |
26.91 |
23.6 |
6.9 |
11.1 |
18.3 |
- |
| September |
-6.5 |
26.11 |
18.5 |
11.4 |
15.8 |
9.4 |
- |
| October |
16.8 |
22.11 |
18.0 |
7.0 |
12.5 |
12.6 |
- |
| November |
16.2 |
19.40 |
32.6 |
7.8 |
4.4 |
15.5 |
- |
| December |
- |
- |
30.8 |
11.0 |
13.0 |
6.2 |
- |
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| Total |
9.2 |
13.1 |
26.8 |
13.2 |
13.5 |
11.9 |
11.5 |
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International Tourists Arrivals to India |
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2001 |
2002 |
2003 |
2004 |
2005 |
2006 |
| Arrivals from Region/ Country |
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| USA |
329147 |
348182 |
410803 |
526120 |
611165 |
696739 |
| UK |
405472 |
387846 |
430917 |
555907 |
651803 |
734240 |
| Canada |
88600 |
93598 |
107671 |
135884 |
157643 |
176567 |
| Germany |
80011 |
64891 |
76868 |
116679 |
120243 |
156808 |
| France |
102434 |
78194 |
97654 |
131824 |
152258 |
175345 |
| Australia |
52691 |
50743 |
58730 |
81608 |
96258 |
109867 |
| Italy |
41351 |
37136 |
46908 |
65561 |
67642 |
79978 |
| Japan |
80634 |
59709 |
77996 |
96851 |
103082 |
119292 |
| Malaysia |
57869 |
63748 |
70750 |
84390 |
96276 |
107286 |
| Singapore |
42824 |
44306 |
48368 |
60710 |
68666 |
82574 |
| Nepal |
41135 |
37136 |
42771 |
51534 |
77024 |
91552 |
| Sri Lanka |
112813 |
108008 |
109098 |
128711 |
136400 |
154813 |
| Netherlans |
42368 |
31669 |
40565 |
51211 |
52755 |
58611 |
| China |
13901 |
15422 |
21152 |
34100 |
44897 |
62330 |
| South Korea |
27150 |
29374 |
35584 |
47835 |
49895 |
705407 |
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Source- Ministry of Tourism, Govt of India |
